I’ve decided to pick back up on my interviews with creatives, but put a new spin on it. I used to be a freshly graduated graphic designer with a fascination with lettering specifically, and a drive to find out how to be ‘successful’. I still LOVE lettering, but I’ve broadened my perspective a bit since then, and I intend to introduce you to people who inspire me because they’ve found their own version of success – whatever that may look like!

Sally O’Neil is one such creative. She inspires me not just through her gorgeous food photography and delicious healthy recipes, but also through her light-hearted, fun attitude to her work and life. She’s an influencer who is keeping it real and inspires by sharing her whole self – and that takes guts. Read on below and see if you agree 🙂


How do you answer the question “What do you do?”

Haha. I wear a few hats so it usually depends who I’m talking to. I work as a commercial food photographer, author, blogger and on the side I’m a Clinical Nutrition Student at Endeavour College. I think ‘funtrepreneur’ sums it up the best.

Which piece of work are you most proud of to date?

I think my first cookbook. I shot it myself in a tiny one bed apartment in Sydney with my boyfriend who was at the time in a wheelchair. It was an incredibly tight squeeze, I didn’t have any professional photography experience and I cooked and styled everything myself too. It was a hectic 6 weeks but I still think it’s one of the prettiest cookbooks I own. I’m not at all biased 😉

via the-fit-foodie.com

How would you describe your creative process?

I usually look at the problem / brief, and really understand what I’m trying to achieve. I then seek inspo from other people who have done it well before me and note what I do and don’t love about their approach. Then I create a moodboard and get to it!

How do you stay inspired?

I surround myself with amazing women who all run their own businesses. We cry, laugh, share wins and losses together. They keep me going when things get tough.

via @sallyoneilstylist

What advice would you give your younger self who doesn’t quite know what she wants to do yet?

Say yes to things you love, even if you don’t know how to do them. You’ll figure it out later.

What’s next for you?

I’m in the process of selling my food company Fit Mixes to make space for doing more of what I love – food and travel photog. My second cookbook is due out in September and will also be out in the UK this time. So exciting!


I personally can’t wait for Sally’s new book, and see where she’ll go over the coming years. How about you?